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Hertz loyalty program marks fifth anniversary in Europe with new participating countries and exclusive birthday rewards

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LONDON – Hertz Europe Limited, part of Hertz Global Holdings, is celebrating the fifth anniversary of the Hertz Gold Plus Rewards loyalty program in Europe by offering program members who reside in the region the chance to win exclusive anniversary prizes when they book and complete a qualifying rental. Additionally, all Gold Plus Rewards members can now earn and redeem points at more locations globally, with new participating countries including Denmark, Finland, Norway, and Sweden.

One lucky winner will receive 500,000 points, enough to enjoy more than 555 award rental days at any participating location globally. Additional prizes include 5,000 points for five winners, each enough for more than one reward rental week; five upgrades to Five Star and five to President Circle; and five vehicle upgrades for members to use on their next rental. Qualifying rentals must be booked between November 16th and December 15th 2016 and completed by   December 15th 2016 with a minimum rental car hire period of two days and maximum hire for 28 days. Specific terms and conditions apply.

During the last five years, Hertz Gold Plus Rewards members residing Europe earned approximately 1,500,000,000 Gold Plus Rewards points – equivalent to 22,000,000 rewards rental days – for use in participating countries.  Earned points can be used towards rental days and other optional services. Points do not expire as long as the Hertz Gold Plus Rewards member has either earned or redeemed points through rental activity in the prior 24 months.

Hertz Gold Plus Rewards is free to join and available to sign up in more than 70 countries around the world. This year, the program’s points rewards scheme has been opened to Gold Plus Rewards members residing in China, Denmark, Finland, Japan, Norway, Portugal, Singapore, South Korea, and Sweden.

All countries where points can be now redeemed include: Australia, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Norway, Spain, Sweden, United Kingdom, United States and participating U.S. Territories.

Customers can enroll into the free Hertz Gold Plus Rewards program via the Hertz website, at the rental counter or on the phone. Members can skip the counter at 50 airport locations around the world and, at more than 4,000 locations worldwide, they can simply show their driver’s license and pick up their keys. Further information can be found on the Hertz website here.

This year Hertz Gold Plus Rewards received top honors at the FlyerTalk Awards for the fifth consecutive year. The program was named the Best Rewards Program of the Drive category across the Americas, Europe/Africa and Middle East/Asia/Oceania and received the Outstanding Benefits recognition globally.

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